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Sam Conniff - book author

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. Since starting his entrepreneurial career aged 19, Conniff Allende has mentored thousands of talented young entrepreneurs and hustlers around the world.

Sam is an acclaimed public speaker, an advocate of ‘business as unusual’ or corporate responsibility and accountability, and a purpose-driven strategy consultant to brands such as Red Bull, Unilever and PlayStation.

Sam has refined the concepts explored in Be More Pirate by delivering workshops to senior executives in the HQ’s of Google and Facebook, and to hundreds of socially conscious young entrepreneurs and innovators from the townships of South Africa, Baltimore, Athens and in London, his hometown.

Sam Conniff is the author of books: Be More Pirate: Or How to Take On the World and Win, Be More Pirate, So Good They Cant Ignore You, Life Leverage, How To Be Fcking Awesome 4 Books Collection Set, How to be More Pirate, Be more pirate,7 habits of highly effective people,personal workbook 3 books collection set, How to Be More Pirate

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Author Books

"Magnificent, one of the sharpest thinkers on the planet" Forbes

"Fun, easy to digest ideas that are especially applicable to start-ups with youth, vision and a big focus on ethics. Business Book of the Month" Financial Times

"A Modern Life Bible" Shortlist Magazine

A model for how to break the system and create radical change" The London Evening Standard

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Mischief, Purpose, Power

Pirates didn’t just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everyf*ckingthing.

Facing a self-interested establishment, a broken system, industrial-scale disruption and an uncertain future, pirates rebelled against an unfair world and change it for good. Now, you can follow in their footsteps.

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. With takeaway sections and a

Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think and work today, and tomorrow.


‘Be More Pirate feels so important as it looks to history to help us grip the future.’ Martha Lane-Fox, do you have a specific bio Martha would like us to use?

‘A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do ... it’s a call for a more radical rethink of where we’re going wrong, and where we’re going next.’ Bruce Daisley, Host of the Number 1 Business Podcast ‘Eat, Sleep, Work, Repeat’
“How to be more Pirate” is the follow up to the book “Be More Pirate: Or How to Take On the World and Win”.
The time has come when breaking the rules is the right thing to do.

Faced with chaotic leadership, growing inequality, business disruption and an impending climate crisis, Sam Conniff's 2018 best seller Be More Pirate was the rallying cry so many needed to hear. Now he has handed over the mic to the thousands of people who have turned the book into a movement.

Enter the real life pirates.

From healthcare to education to big business, mutiny in Manchester to the climate pirates of the Caribbean, How to: Be More Pirate captures their applied wisdom. Packed with relatable examples and practical, applicable tactics, it is a blueprint for causing good trouble.

Whether you want to overcome personal limitations, upend the status quo in your line of work, or find some co-conspirators, this book will help you to be more radical, relentless and ambitious in your life and work.

The only certainty is uncertainty, it's how we respond that matters, so now is the time for pirates.

Join the movement and reclaim your power, purpose and potential.